DEVINCIDURABLE
identity
Summary
Rebranding and identity system of a student club. I was in charge of internal and external communication with a small team.
Deliverables
Identity system
Social media
Communication
Dates
2019 - 2022
Logotype
The rebranding process started with the logotype. I created a flat, easy to use and legible emblem paired with dynamic typography.
I also defined the way the club wrote its name "deVinciDurable", to reduce confusion on how to communicate the brand.
Logotype
The rebranding process started with the logotype. I created a flat, easy to use and legible emblem paired with dynamic typography.
I also defined the way the club wrote its name "deVinciDurable", to reduce confusion on how to communicate the brand.
Design fundamentals
Typefaces
Social media
To accompany a new social media strategy, I created a layout with lots of room for creativity so that the club could express itself without feeling constrained by the identity system.
Communication
Being a student club, deVinciDurable holds events and often has to present itself to newcomers. I created an official video presentation of the club and elements to be used in the events.
